{"product_id":"original-villemot-poster-lunion-francaise-expo-1949","title":"Original Villemot Poster L'Union Francaise Expo, 1949","description":"\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eArtist\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBernard Villemot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eYear\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1949\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTitle\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePour l'Équipement de l'Union Française\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e39.5 × 60 cm (15.5 × 23.5 in)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOriginal vintage stone lithographic poster — signed in the stone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBacking\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFreshly linen backed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eA — Good condition (see pictures)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is an original stone lithographic poster created in 1949 by Bernard Villemot for \u003cem\u003ePour l'Équipement de l'Union Française\u003c\/em\u003e — a campaign promoting the post-war reconstruction and industrial development of the French Union, the political framework that France had established in 1946 to restructure its relationship with its overseas territories in the immediate aftermath of the Second World War. In 1949, France was rebuilding — physically, economically, politically — and this poster is a document of that ambition: the vision of a modern, productive, interconnected nation and its world, rendered by one of the most gifted graphic artists of the era.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBernard Villemot\u003c\/strong\u003e (1911–1989), born in Trouville-sur-Mer and trained at the École des Beaux-Arts in Paris, is one of the undisputed masters of French mid-century poster design — the direct heir of Cassandre's formal rigour and the Bauhaus's economy of means, reimagined with a warmth and humanity entirely his own. His posters for Bally, Orangina, Air France and Perrier are among the most recognised and collected in the history of the medium: bold, graphic, precisely composed, they define what French advertising art looked like at the height of its confidence and craftsmanship. He received the Grand Prix de l'Affiche Française multiple times across his career, and his work is held in poster collections across Europe and the United States.\u003c\/p\u003e\n\u003cp\u003eThis early work — from 1949, near the beginning of his celebrated career — reveals all the qualities that would make him famous: the confident line, the reduction of a complex subject to a single clear image, the instinct for colour and composition that no amount of training alone can teach. The poster is signed by Villemot directly in the lithographic stone — a mark of authorship as permanent as the print itself.\u003c\/p\u003e\n\u003cp\u003eThe poster has been freshly linen backed — the gold standard of vintage poster conservation — ensuring the piece is stable, flat, and ready for framing, see pictures.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn early and assured work — Villemot at the threshold of his celebrated career, for a France rebuilding itself and its world.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e```\u003c\/p\u003e","brand":"nbmposter","offers":[{"title":"Default Title","offer_id":45470977917037,"sku":null,"price":550.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0017\/3811\/3082\/files\/villemotunionfrancaise1949.png?v=1784303236","url":"https:\/\/www.nbmposter.com\/products\/original-villemot-poster-lunion-francaise-expo-1949","provider":"nbmposter","version":"1.0","type":"link"}