Artist : Leonetto Cappiello
Year : 1912
Size : 60 1/2 x 44 inches
Condition : A-
Only Cappiello, an incredibly innovative artist for his time, could use a larger-than-life elephant as the mascot for a rolling paper company. Le Nil achieved brand awareness that has long outlived the brand itself, all thanks to the artist's brilliant use of marketing, coloring and the sheer size of the advertisement : measuring a whopping 60.5 x 44.5 inches, it is almost as huge as an elephant itself!
